What is Magento???

What is Magento???

Magento is one of the best and fast emerging ecommerce platforms available today. Magento is an open source technology that uses MySQL and Zend PHP databases. Magento provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools, so that the online merchants have the unprecedented power to create or edit sites that best suit their business needs that are unique from one another.

Open source CMS is very much essential in today’s competitive world because the owners can have control over the quality and security they are offering on the site and thereby reduce the costs too. This is indeed a platform that unfurls a lot of innovativeness for the online merchant along with increasing the scalability and agility with which things can be accomplished.

Magento open source CMS platform offers increased control in terms of merchandising to promotion and much more, an increased return on investment which leads to increased growth. There are various editions available in Magento and so you could opt for the one that best fits your requirements. With this system not only will your customer service be elevated but your order management too gets extremely easy.

If yours is an ecommerce store, then it should cater to a wide audience that covers international clients too. Magneto features allow for the same through the international support it offers the online merchants through multilingual options and support for multiple currencies. Being accessible through various browsers is highly essential so as not to miss out on potential clients. Magento is iPhone optimized and so one need not be apprehensive that they would miss out on clients who are always on the move.

Catalog browsing and catalog management is extremely easy with this intuitive tool and when you integrate this into Google Analytics account, you could easily analyze the behavior of customers on your site which could lead to further optimization of the site to achieve better results. Advanced product browsing with multiple images per each product and search engine optimization option will help achieve greater optimization for your website so that you reach your target audience easily.

With Magento one could make use of numerous promotional tools for their business, through flexible coupons with the ability to restrict the same to customer groups, stores, time periods, categories and products. Magento is indeed an ultimate e-commerce solution for incredible growth!

Benefits of using Magento

·         Easy to install and add additional layouts and plug-ins

·         Open source technology that offers flexible, scalable ecommerce solutions

·         Effective and cost sensitive program

·         Allows for various discounts and promotions during check-out

·         Provides more than 50 payment gateways

What is Software Testing???

What is Software Testing???

Software Testing is a process that consists of all test life cycle activities like static and dynamic testing concerned with planning, preparation and evaluation of software products to determine that the software products satisfy customer’s requirements and are fit for customers use. Software Testing is done to find software defects or failures in advance.

Software bugs will almost always exist in any software module with moderate size: not because programmers are careless or irresponsible, but because the complexity of software is generally intractable and humans have only limited ability to manage complexity. It is also true that for any complex systems, design defects can never be completely ruled out.

Testing allows developers to deliver software that meets expectations, prevents unexpected results, and improves the long term maintenance of the application. Depending upon the purpose of testing and the software requirements, the appropriate methodologies are applied. Where possible, testing can be automated.

Importance of Software Testing

As we all are human beings and human beings commit errors in any process, some of the errors do not impact much on our day to day life and can be ignored, however some errors are so severe that they can break the whole system or software. In such kind of situations you need to take care that such errors are caught well in advance before deploying the system/software in production environment.

Let’s take a real life example and see how our errors can cause critical failures or disasters if not caught early

Let’s take some ABC banks net banking website, if any net banking customer logs into the website and transfers some amount to other account. After transferring he got the confirmation that amount got transferred successfully and it got deducted from his account. After sometime when he confirmed with other person whom he transferred the amount he got to know that he has not received the amount, now you need to visit your bank to settle this dispute. Also you will get annoyed by the net banking experience of that bank.

This is one situation where testing your software is very important before deploying it. Testing cannot be ignored because it impacts all the end users of software. If the website would have got tested thoroughly for all the possible user operations this problem would have been found well in advance and got fixed before deploying the website.

Types of Testing:

Functional Testing- Module testing verifies that individual software unit performs as expected according to the requirements using a small subset of possible input parameters. At the application level, testing verifies that the entire application functions together according to the requirements. 

Example: Passing in real world parameters as well as valid but unusual parameters.

Parametric Testing- At the module level, testing verifies that individual software unit performs as expected according to the requirements for the full range of valid input parameters. 

Example: Passing in each parameter at its minimum, maximum and median values, as well as passing in parameters at the minimum and maximum values at the same time.

Fault Tolerant Testing- Module testing verifies that individual software unit does not perform in a detrimental or unexpected manner for illegal or out-of-range input parameters. At the application level, testing verifies that the entire application functions together in a graceful manner according to the requirements when presented with unexpected and/or out-of-range values. 

Example: Passing null pointers and the full range of possible values for each parameter.

Integration Testing- Integration testing is an additional step that is used when different sub-systems are being developed simultaneously by independent developers. It verifies that the parameters passed between sub-systems are being handled correctly. 

Example: Passing null pointers and the full range of possible values for each parameter.

Regression Testing- Regression testing is retesting sub-systems/modules/units to insure that modifications to one sub-system/module/unit does not cause unexpected results in another sub-system/module/unit. This is also known as ripple effect testing.

What is Internet Marketing???

Internet marketing or Online marketing refers to a set of powerful tools and methodologies used for promoting products and services through the Internet.Internet marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet. Internet marketing is growing business mainly because more and more people use the internet every day. Popular search engines such as Google and Yahoo have been able to capitalize on this new wave of advertising. 

This type of marketing uses various online advertisements to drive traffic to an advertiser's website.Banner advertisements, pay per click (PPC), and targeted email lists are often methods used in Internet marketing to bring the most value to the advertiser.

 marketing strategy

Internet Marketing Components

1. Setting up a Website- Website consisting of text, images, audio and video elements used to convey the company's message online, to inform existing and potential customers of the features and benefits of the company's products and/or services. The website may or may not include the ability to capture leads from potential customers or directly sell a product or service online. Websites can be the Internet equivalents of offline brouchers or mail order catalogs and they are a great way to establish your business identity.

2. Search Engine Marketing (SEM)- SEM  is marketing a website online via search engines, either by improving the site's organic ranking through search engine optimization (SEO), buying pay-per-click (PPC) ads or purchasing pay-for-inclusion (PFI) listings in website directories, which are similar to offline yellow page listings.

3. Email marketing- Email marketing is a method of distributing information about a product or service or for asking feedback from customers about a product or service through Email. Email addresses of customers and prospective customers may be collected or purchased. Various methods are used, such as the regular distribution of newsletters or mass mailing of offers related to the company's product or services. Email marketing is essentially the online equivalent of direct mail marketing.

4. Banner advertising- Banner advertising is the placement of ads on a website for a fee. The offline equivalent of this form of online marketing would be traditional ads in newspapers or magazines.

5. Social media marketing(SMM)- SMM involve social networks like Twitter, LinkedIn, Facebook and social bookmarking sites like Digg.

6. Blog marketing- Blog Marketing is the act of posting comments, expressing opinions or making announcements in a discussion forum and can be accomplished either by hosting your own blog or by posting comments and/or URLs in other blogs related to your product or service online.

7. Article marketing- Article Marketing involves writing articles related to your business and having them published online on syndicated article sites. Article marketing can result in a traffic boost for your website, and the distribution of syndicated articles can promote your brand to a wide audience.